Cookie Policy

Last updated: 28 July 2026 · Applies to: energlowpure.world

1. What are cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device and remember certain information about your visit. Cookies are governed in the UK by the Privacy and Electronic Communications Regulations 2003 (PECR) and, where personal data is involved, by UK GDPR.

2. Who sets cookies on this site?

Cookies may be set by:

  • Us (first-party cookies) - The Brighton Wellness Review Ltd, for site functionality and consent management.
  • Google LLC (third-party cookies) - for Google Analytics and Google Ads, subject to your consent.

3. Categories of cookies we use

3.1 Strictly necessary cookies

These cookies are essential for the website to function. They do not require your consent under PECR. They cannot be disabled through our cookie settings.

Cookie namePurposeDurationProvider
cookieConsentStores your cookie consent preferences so the banner does not reappear on every page.12 monthsThis site (first-party)

3.2 Analytics cookies (consent required)

These cookies collect information about how visitors use our site - which pages are visited most, how long visitors stay, and where they came from. All data is aggregated and anonymised. These cookies are only set after you have given explicit consent.

Cookie namePurposeDurationProvider
_gaDistinguishes unique users by assigning a randomly generated number. Used to calculate visitor, session, and campaign data.2 yearsGoogle Analytics
_ga_*Stores and counts page views for the GA4 property.2 yearsGoogle Analytics
_gidDistinguishes users - stores and updates a unique value for each page visited.24 hoursGoogle Analytics

3.3 Marketing and advertising cookies (consent required)

These cookies are used to deliver adverts more relevant to you and your interests, and to measure the effectiveness of advertising campaigns. They are only set after you have given explicit consent.

Cookie namePurposeDurationProvider
_gcl_auGoogle Ads conversion linker - used to store and track conversions from Google Ads.90 daysGoogle Ads
_gac_*Contains campaign-related information. Used by Google Ads to track ad performance.90 daysGoogle Ads
IDEGoogle DoubleClick - used to record if a user has clicked an ad and to measure effectiveness.13 monthsGoogle (doubleclick.net)

4. Google Consent Mode v2

We implement Google Consent Mode v2 on this website. This means:

  • All Google tags (Analytics, Ads) are loaded with consent signals set to DENIED by default, before any user interaction.
  • The signals ad_storage, ad_user_data, ad_personalization, and analytics_storage are all denied by default.
  • Only after you click "Accept all" are these signals updated to GRANTED, enabling Google to set full cookies and collect data.
  • If you click "Reject non-essential", no analytics or advertising cookies are set and Google operates in cookieless measurement mode only.
  • If you select individual preferences via "Settings", only the consented signals are granted.

5. How to manage cookies

5.1 Via our cookie settings

You can manage your cookie preferences at any time by clicking or by revisiting the cookie banner (clear your cookieConsent browser storage to re-trigger it).

5.2 Via your browser

Most browsers allow you to control cookies through settings. Note that disabling all cookies may affect the functionality of this and other websites. See guidance from your browser provider:

5.3 Google Analytics opt-out

You can prevent Google Analytics from using your data by installing the Google Analytics Opt-out Browser Add-on.

6. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. The "Last updated" date at the top of this page will always reflect the current version.

7. Contact

For cookie-related queries, contact us at:

The Brighton Wellness Review Ltd
14 Western Road, Brighton, BN1 2EW, United Kingdom
Email: info@energlowpure.world
Tel: +44 20 3948 1100

You also have the right to complain to the ICO at ico.org.uk if you believe your data rights have been infringed.